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Who you are

A woman who needs support, but isn’t ready to invest in a coaching program commitment. An entrepreneur who has tried many things or has lots of ideas, but can’t get their business growth kick started. A small business owner who believes in innovation but doesn’t know what that means for their own business strategy.

Did you take the business growth challenge and need some 1:1 support to get started? Have you been following Making Moxie for a bit and would like to get your own custom growth strategy built? Or maybe you’re a new community member who is simply ambitious and ready to rock your business this year?

Whoever you are and whatever your reasons are, let’s help you make some moxie with a business strategy session.

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What you get

This is your chance to build a solid plan for success that’s not based on the blueprint from someone else’s brand growth, but uniquely customized with your goals in mind. Your one-hour strategy session includes:

  • In-person Zoom call with Making Moxie founder, Shauna Armitage

  • Buyer persona development so you can be more clear on who you’re marketing to and how to market to them

  • Funnel analysis & development

  • Insights on unique strategy, campaigns, and initiatives you can put into practice to move your business forward

  • Product & services development (biz dev)

  • Call notes and accountability plan

We’ll talk about everything from online marketing, to traditional marketing, to branding, visibility, and processes. Whatever YOU need to take your business to the next level.

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I'm Ready To Make Moxie!


Commitment can be scary, especially when you aren’t 100% sure you’ll be able to make that 2nd or 3rd payment you promised to make to meet the minimum requirement for a coaching program sign up. Let’s start slow instead. Want a few more sessions without a 3-month commitment? Ask about package pricing.

Want to make a commitment after that? We’re here for you, girl. Prefer to take your shiny new strategy and implement on your own? That’s cool too. Get the support you need to set yourself up for success and make business growth a priority in 2019. The level or intensity of your coaching commitment is completely up to you. No contracts, just a commitment you make to yourself.

Don't take our word for it....

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Rhianna L. Sanford, Author

"I enjoyed getting down to the roots of the mission of my business and audience. Shauna really challenged me to see my business in a way I don't think I have been able to do yet. I'm so grateful for a clearer picture so now I can begin to market more effectively!"

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Michelle Royal,

Owner, Makeup Artist & Hair Stylist at Royal Makeup & Hair

"Made me challenge my marketing strategy and gave me some great ideas to help grow my business and fine tune my goals. Professional, organized, and really on top of the game. Would highly recommend!"

Meg Delagrange,

CMO at Urban Southern

"Shauna helps clients see the whole picture. She helps clients find keys they’ve been missing to unlock what they need to make the whole picture actually work."

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Amy Edwards
Co-Founder, WeWarriors

"Challenge week with The Moxie Squad was an excellent way to get clear on my goals. I didn't wait for the challenge to end to meet with Shauna, and I highly recommend you do the same. She'll ask tough questions, then give back specifics on the steps you can take to start meeting the goals that you set with her challenge."

Meet Your COACH

Shauna works as a growth strategist for solopreneurs and small business owners who are ready to get off the plateau and reach new heights.

As a vocal advocate for women in business, Shauna Armitage is on a mission to redefine what it looks like to be a working woman. This mission led to the founding of Making Moxie, a community for female entrepreneurs to share their stories and insights, guiding one another in growing successful businesses.

Shauna acts as lead strategist and part-time CMO for small businesses and startups, working closely with brand leaders to strategize for growth while working with them on execution and accountability.

Through deep relationships and a thorough understanding of a brand's goals, Shauna has helped her clients achieve things like a 400% improvement on website conversions and a 220% growth in sales.