This challenge is for women who are ready to take control in their business and start seeing the results they deserve. We live in an age of content over consumption; so much so that it's tough for anyone running a business to know where to turn to get the right plan or strategies for growth. When you sign up for the challenge, each morning, a new assignment will hit your inbox and you can do it on your own, or hit the Facebook group for accountability and support as you work through it. You can expect to:

  • Get clear on your WHY and how it will drive the direction you take in your brand growth

  • Understand how to talk about your business in a way that showcases all the best you have to offer

  • Learn what you're REALLY selling, how to create lots of content around it, and how to position the brand for others to take notice

  • Discover all the great stuff your competitors are doing and make it work for your brand

  • Take a critical look at your current strategy, identify holes, and take the next steps toward real and profitable growth

  • Plus a few bonuses!


We'll start with a fun exercise designed to help you unveil what's really driving your business decisions.

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Day two is all about defining clear goals, goals that if you reach them, will change the trajectory of your business.

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Today we'll analyze what you're currently doing so we can do more of what's effective and ditch what's not really working.

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If you want to stand out, you've got to know what you're up against. Day four is all about analyzing the competition.... and making your strategy stronger.

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The last day of our challenge together is all about making those goals reality by breaking them down into actionable steps, driving you and your business forward.

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I'm Ready To Make Moxie!

Meet Your Challenge Master


Shauna works as a growth strategist for solopreneurs and small business owners who are ready to get off the plateau and reach new heights.

As a vocal advocate for women in business, Shauna Armitage is on a mission to redefine what it looks like to be a working woman. This mission led to the founding of Making Moxie, a community for female entrepreneurs to share their stories and insights, guiding one another in growing successful businesses.

Shauna acts as lead strategist and part-time CMO for small businesses and startups, working closely with brand leaders to strategize for growth while working with them on execution and accountability.

Through deep relationships and a thorough understanding of a brand's goals, Shauna has helped her clients achieve things like a 400% improvement on website conversions and a 220% growth in sales.

Don't take our word for it....

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Rhianna L. Sanford, Author

"I enjoyed getting down to the roots of the mission of my business and audience. Shauna really challenged me to see my business in a way I don't think I have been able to do yet. I'm so grateful for a clearer picture so now I can begin to market more effectively!"

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Michelle Royal,

Owner, Makeup Artist & Hair Stylist at Royal Makeup & Hair

"Made me challenge my marketing strategy and gave me some great ideas to help grow my business and fine tune my goals. Professional, organized, and really on top of the game. Would highly recommend!"

Meg Delagrange,

CMO at Urban Southern

"Shauna helps clients see the whole picture. She helps clients find keys they’ve been missing to unlock what they need to make the whole picture actually work."

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Amy Edwards
Co-Founder, WeWarriors

"Challenge week with The Moxie Squad was an excellent way to get clear on my goals. I didn't wait for the challenge to end to meet with Shauna, and I highly recommend you do the same. She'll ask tough questions, then give back specifics on the steps you can take to start meeting the goals that you set with her challenge."

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Join a Focused Group of Female Entrepreneurs in Growing Their Businesses