As a marketing professional in the trenches of this world every day, I often hear conversations that blur the two words together and it got me thinking, why do I hear this so often and why is it important to differentiate branding from marketing and how do they interconnect?Read More
Most brands have a branding document or a moodboard to show exactly how their business should be represented visually…. So why wouldn't you have the same for how your brand should be represented in voice and tone?Read More
Epic marketing is done when you step away from the content, the strategy, the posting, the accounting, the paycheck. It happens when you start to think in terms of the people you serve and in terms of what you can do every single day to bring them value—or simply a smile.Read More
I stopped doing SEO for my articles because, frankly, it didn’t make a difference. My time is much better spent writing about what my clients want and need—not researching keywords that might possibly by related to what they’re searching for. Maybe.
When you create a community and build your list instead of waiting around for Google to send people your way, that gets you revenue.
Now. Like right now.Read More
Influence is like most important things in life—it takes time to develop. And there’s no one “right” way to build it. So while we all want more influence, we’ve got understand it takes time and ingenuity to get it.Read More
From smart and savvy to a holistic approach, and covering everything in between, these blogs can help elevate your game and give you a bit of a push to add to your moxie.Read More
If you want to build traction for your brand in the digital world, you need to rethink that way you’re attacking social media….. And then you need to do just that. Attack it.Read More