Many of us have a little problem, and this problem is magnified in entrepreneurs. Our drive, our ambition, our talents, they all contribute to our success. However, when you own a business and don’t just work in it, the things that contribute to our success can sometimes hinder it. Because we are our own business in many ways, we want things to be perfect—and it’s that desire for perfection that’s killing a lot of small businesses.Read More
My main message to my audiences is always that I’m not a guru. I don’t have some revolutionary strategy for growing your brand, a 248-part framework you can follow to achieve Insta-fame, or insider growth hacking tips. How your company grows is always going to be dependent on your goals, your resources, and your strategies.Read More
Networking is simply getting to know people with intentionality and building an asset based on relationships. No matter the job you work (or whether you work at all), we all deal with people in one way or another for our means in life. And we all rely on each other to supply our substance in life.Read More
When it comes to digital marketing, there are a million success stories out there from business of all sizes. This gives business owners who are new to digital marketing the impression that digital marketing is something they need if they want to grow their business.Read More
Working from home—No commute. Wear your pjs all day. Never have to buy lunch. All of these things are awesome perks but, like anything else, it may come with some unexpected tradeoffs.
Here is what I learned and what I had to give up to successfully live the work from home life.Read More
As a marketing professional in the trenches of this world every day, I often hear conversations that blur the two words together and it got me thinking, why do I hear this so often and why is it important to differentiate branding from marketing and how do they interconnect?Read More
What it took me a year in business to realize, is that my “business goals” were much more than a number, much more than a revenue milestone—my goals for my business were also about what I wanted for myself.Read More
Most brands have a branding document or a moodboard to show exactly how their business should be represented visually…. So why wouldn't you have the same for how your brand should be represented in voice and tone?Read More
Some people call it a buyer persona, others call it an avatar. No matter how you label it, the concept remains the same: a fictitious character that you create that represents your ideal customer.Read More
Epic marketing is done when you step away from the content, the strategy, the posting, the accounting, the paycheck. It happens when you start to think in terms of the people you serve and in terms of what you can do every single day to bring them value—or simply a smile.Read More
I stopped doing SEO for my articles because, frankly, it didn’t make a difference. My time is much better spent writing about what my clients want and need—not researching keywords that might possibly by related to what they’re searching for. Maybe.
When you create a community and build your list instead of waiting around for Google to send people your way, that gets you revenue.
Now. Like right now.Read More
The problem with this need to activate that reward center is it causes us to work overtime trying to evade adverse judgment from others and paralyzing our ability to take action, try new things or open up. We are so afraid of what others might think about what we do, that we don’t do anything at all.Read More
Looking back over the past 12 months, I’ve realized that there’s a lot of shit we fret over in the early days of a business that are completely useless to us. Here’s what I learned about what REALLY matters when you start a business: your knowledge, your network, your empathy, and your confidence.Read More
Allow me to now officially grant you permission to be childish. Kids are strong willed, straight-talking, curious creatures. They can teach us to live in the moment, to appreciate our surroundings, to ask questions and to stop taking ourselves so seriously all the time. We can learn to see the extraordinary moments in an otherwise ordinary day.Read More
Being a mama ain’t easy. Being an entrepreneur is no cake walk either. The fact is that parenthood shapes us in ways we don’t even realize, and many of the traits we acquire caring for our families prepare us to be kick-ass business owners.Read More
So why are we cutting away the things that give us purpose, that spark genius — our intuition, our wisdom, our passion? Why has masculine energy become the status quo for work? It’s certainly not because it’s the only option.Read More