What You Wear As a Female Entrepreneur Matters and Here's Why

The general idea of what a “professional” looks like has changed dramatically over the past few years. Gone are the days of power suits and other expensive clothing that you “needed” to show the world that you were serious about business. However, the hard truth is that women are still held to different standards than men in the workplace. They’re far more likely to be taken seriously if they’re dressed to play the part.

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7 Tips for Ditching the Overwhelm on Social Media

When it comes to social media, sometimes I get overwhelmed. Honestly, it’s a lot to handle! There’s a ton of work, a barrage of discourse hitting you from all sides, and the occasional tide of negativity that knocks you down. It’s perfectly valid to be bummed out or overwhelmed by your social presence, even if you’re not someone who uses social media for business purposes.

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New Year, New Me: A Reflection Not A Resolution

Dear 2018, What a beautiful conundrum you’ve been.  In your presence, I have failed in so many ways – as a mother, as a marketer, as a wife, and as a friend.  As I reflect on these failures, I do so with the understanding that these failures, though painful to admit and even harder to overcome, will serve as the foundation for my 2019.  I have learned, I have grown, and I have absolutely no regrets. For that, I am thankful.

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How the Digital Marketing Craze is Hurting Small Brands

When it comes to digital marketing, there are a million success stories out there from business of all sizes. This gives business owners who are new to digital marketing the impression that digital marketing is something they need if they want to grow their business.

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Why You Need a Strategist Before You Start Marketing Your Brand

It’s easy to get caught up in all the possibilities, but you simply can’t execute on them all. Furthermore, how do you know that all the strategies are right for your goals for growth? For these reasons and more, you a plan to guide you in bringing all the pieces together so you don’t waste time and resources on marketing.

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Branding and Marketing: Independent or Interdependent for Business Success?

As a marketing professional in the trenches of this world every day, I often hear conversations that blur the two words together and it got me thinking, why do I hear this so often and why is it important to differentiate branding from marketing and how do they interconnect?

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The Hard Truth About Growth and Mentorship

Maybe you’ve been feeling like you don’t have time for mentorship, or can’t find people with time to mentor you, or don’t have money to invest in it. These reasons not to find and invest in mentorship are really just excuses. Maybe you’ve been hitting walls and going around in circles because you simply haven’t experienced the power of good mentorship.

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Please, Please Put the Human Element Back into Your Marketing

Epic marketing is done when you step away from the content, the strategy, the posting, the accounting, the paycheck. It happens when you start to think in terms of the people you serve and in terms of what you can do every single day to bring them value—or simply a smile.

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