Most brands have a branding document or a moodboard to show exactly how their business should be represented visually…. So why wouldn't you have the same for how your brand should be represented in voice and tone?Read More
Some people call it a buyer persona, others call it an avatar. No matter how you label it, the concept remains the same: a fictitious character that you create that represents your ideal customer.Read More
Epic marketing is done when you step away from the content, the strategy, the posting, the accounting, the paycheck. It happens when you start to think in terms of the people you serve and in terms of what you can do every single day to bring them value—or simply a smile.Read More
For people who have that go-getter attitude and prefer to work on their own terms, MLM work can sound really appealing. But just because you don’t follow the conventional 9-to-5-at-an-office business model doesn’t make you an entrepreneur.Read More
I stopped doing SEO for my articles because, frankly, it didn’t make a difference. My time is much better spent writing about what my clients want and need—not researching keywords that might possibly by related to what they’re searching for. Maybe.
When you create a community and build your list instead of waiting around for Google to send people your way, that gets you revenue.
Now. Like right now.Read More
Our lives are, of course, informed by our past experiences — but we also preemptively bias ourselves towards certain emotions or modes of thought thanks to the stories we tell ourselves about those experiences. Are you simply watching your story unravel or writing it?Read More
The problem with this need to activate that reward center is it causes us to work overtime trying to evade adverse judgment from others and paralyzing our ability to take action, try new things or open up. We are so afraid of what others might think about what we do, that we don’t do anything at all.Read More
Go ahead and look up the rejections that the most successful people in the world have overcome — do a Google search and you'll find pages of articles about people that have been rejected.Read More
Looking back over the past 12 months, I’ve realized that there’s a lot of shit we fret over in the early days of a business that are completely useless to us. Here’s what I learned about what REALLY matters when you start a business: your knowledge, your network, your empathy, and your confidence.Read More
So let’s be radical. Trust yourself and go with your gut, particularly when others are looking.
By not asking for what you deserve, you’re limiting your potential, and we know you have a ton of it. There is no need to feel guilty about it: you deserve the same amount of respect that you give others.Read More
Allow me to now officially grant you permission to be childish. Kids are strong willed, straight-talking, curious creatures. They can teach us to live in the moment, to appreciate our surroundings, to ask questions and to stop taking ourselves so seriously all the time. We can learn to see the extraordinary moments in an otherwise ordinary day.Read More
Being a mama ain’t easy. Being an entrepreneur is no cake walk either. The fact is that parenthood shapes us in ways we don’t even realize, and many of the traits we acquire caring for our families prepare us to be kick-ass business owners.Read More
Influence is like most important things in life—it takes time to develop. And there’s no one “right” way to build it. So while we all want more influence, we’ve got understand it takes time and ingenuity to get it.Read More
So why are we cutting away the things that give us purpose, that spark genius — our intuition, our wisdom, our passion? Why has masculine energy become the status quo for work? It’s certainly not because it’s the only option.Read More
By understanding that—sometimes—your biggest challenge is yourself, you can overcome your own personal kryptonite and be a more effective at doing what you love.Read More