Pursuit of Perfection is Killing Your Business

Many of us have a little problem, and this problem is magnified in entrepreneurs. Our drive, our ambition, our talents, they all contribute to our success. However, when you own a business and don’t just work in it, the things that contribute to our success can sometimes hinder it. Because we are our own business in many ways, we want things to be perfect—and it’s that desire for perfection that’s killing a lot of small businesses.

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How Boundaries Amplify Moxie (and Empower Leadership)

And while boundaries might sound super self-helpy and woo, they are intimately related to our ability to speak the truth to ourselves — and then boldly and compassionately communicate to others what we know we want, need, and deserve. Boundaries redirect us away from using our lives to advance other people’s agendas and toward putting our own issues, causes, and passions smack-dab in the center of what we say and do.

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Alexia VernonComment
What You Wear As a Female Entrepreneur Matters and Here's Why

The general idea of what a “professional” looks like has changed dramatically over the past few years. Gone are the days of power suits and other expensive clothing that you “needed” to show the world that you were serious about business. However, the hard truth is that women are still held to different standards than men in the workplace. They’re far more likely to be taken seriously if they’re dressed to play the part.

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7 Tips for Ditching the Overwhelm on Social Media

When it comes to social media, sometimes I get overwhelmed. Honestly, it’s a lot to handle! There’s a ton of work, a barrage of discourse hitting you from all sides, and the occasional tide of negativity that knocks you down. It’s perfectly valid to be bummed out or overwhelmed by your social presence, even if you’re not someone who uses social media for business purposes.

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New Year, New Me: A Reflection Not A Resolution

Dear 2018, What a beautiful conundrum you’ve been.  In your presence, I have failed in so many ways – as a mother, as a marketer, as a wife, and as a friend.  As I reflect on these failures, I do so with the understanding that these failures, though painful to admit and even harder to overcome, will serve as the foundation for my 2019.  I have learned, I have grown, and I have absolutely no regrets. For that, I am thankful.

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How the Digital Marketing Craze is Hurting Small Brands

When it comes to digital marketing, there are a million success stories out there from business of all sizes. This gives business owners who are new to digital marketing the impression that digital marketing is something they need if they want to grow their business.

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Branding and Marketing: Independent or Interdependent for Business Success?

As a marketing professional in the trenches of this world every day, I often hear conversations that blur the two words together and it got me thinking, why do I hear this so often and why is it important to differentiate branding from marketing and how do they interconnect?

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Please, Please Put the Human Element Back into Your Marketing

Epic marketing is done when you step away from the content, the strategy, the posting, the accounting, the paycheck. It happens when you start to think in terms of the people you serve and in terms of what you can do every single day to bring them value—or simply a smile.

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This Is Why I Stopped Optimizing My Articles (And Why You Can Too)

I stopped doing SEO for my articles because, frankly, it didn’t make a difference. My time is much better spent writing about what my clients want and need—not researching keywords that might possibly by related to what they’re searching for. Maybe.

When you create a community and build your list instead of waiting around for Google to send people your way, that gets you revenue.

Now. Like right now.

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