Many of us have a little problem, and this problem is magnified in entrepreneurs. Our drive, our ambition, our talents, they all contribute to our success. However, when you own a business and don’t just work in it, the things that contribute to our success can sometimes hinder it. Because we are our own business in many ways, we want things to be perfect—and it’s that desire for perfection that’s killing a lot of small businesses.Read More
And while boundaries might sound super self-helpy and woo, they are intimately related to our ability to speak the truth to ourselves — and then boldly and compassionately communicate to others what we know we want, need, and deserve. Boundaries redirect us away from using our lives to advance other people’s agendas and toward putting our own issues, causes, and passions smack-dab in the center of what we say and do.Read More
The general idea of what a “professional” looks like has changed dramatically over the past few years. Gone are the days of power suits and other expensive clothing that you “needed” to show the world that you were serious about business. However, the hard truth is that women are still held to different standards than men in the workplace. They’re far more likely to be taken seriously if they’re dressed to play the part.Read More
When it comes to social media, sometimes I get overwhelmed. Honestly, it’s a lot to handle! There’s a ton of work, a barrage of discourse hitting you from all sides, and the occasional tide of negativity that knocks you down. It’s perfectly valid to be bummed out or overwhelmed by your social presence, even if you’re not someone who uses social media for business purposes.Read More
I am now the proud owner and growth facilitator of four tiny humans. You read that correctly: I have four kids. But I’m also a small business owner, and that’s a huge part of who I am as a person, as a woman.Read More
Dear 2018, What a beautiful conundrum you’ve been. In your presence, I have failed in so many ways – as a mother, as a marketer, as a wife, and as a friend. As I reflect on these failures, I do so with the understanding that these failures, though painful to admit and even harder to overcome, will serve as the foundation for my 2019. I have learned, I have grown, and I have absolutely no regrets. For that, I am thankful.Read More
My main message to my audiences is always that I’m not a guru. I don’t have some revolutionary strategy for growing your brand, a 248-part framework you can follow to achieve Insta-fame, or insider growth hacking tips. How your company grows is always going to be dependent on your goals, your resources, and your strategies.Read More
Networking is simply getting to know people with intentionality and building an asset based on relationships. No matter the job you work (or whether you work at all), we all deal with people in one way or another for our means in life. And we all rely on each other to supply our substance in life.Read More
When it comes to digital marketing, there are a million success stories out there from business of all sizes. This gives business owners who are new to digital marketing the impression that digital marketing is something they need if they want to grow their business.Read More
Working from home—No commute. Wear your pjs all day. Never have to buy lunch. All of these things are awesome perks but, like anything else, it may come with some unexpected tradeoffs.
Here is what I learned and what I had to give up to successfully live the work from home life.Read More
As a marketing professional in the trenches of this world every day, I often hear conversations that blur the two words together and it got me thinking, why do I hear this so often and why is it important to differentiate branding from marketing and how do they interconnect?Read More
What it took me a year in business to realize, is that my “business goals” were much more than a number, much more than a revenue milestone—my goals for my business were also about what I wanted for myself.Read More
Most brands have a branding document or a moodboard to show exactly how their business should be represented visually…. So why wouldn't you have the same for how your brand should be represented in voice and tone?Read More
Some people call it a buyer persona, others call it an avatar. No matter how you label it, the concept remains the same: a fictitious character that you create that represents your ideal customer.Read More
Epic marketing is done when you step away from the content, the strategy, the posting, the accounting, the paycheck. It happens when you start to think in terms of the people you serve and in terms of what you can do every single day to bring them value—or simply a smile.Read More
For people who have that go-getter attitude and prefer to work on their own terms, MLM work can sound really appealing. But just because you don’t follow the conventional 9-to-5-at-an-office business model doesn’t make you an entrepreneur.Read More
I stopped doing SEO for my articles because, frankly, it didn’t make a difference. My time is much better spent writing about what my clients want and need—not researching keywords that might possibly by related to what they’re searching for. Maybe.
When you create a community and build your list instead of waiting around for Google to send people your way, that gets you revenue.
Now. Like right now.Read More
Our lives are, of course, informed by our past experiences — but we also preemptively bias ourselves towards certain emotions or modes of thought thanks to the stories we tell ourselves about those experiences. Are you simply watching your story unravel or writing it?Read More